MINI

#ChargedWithPassion

Formar parte de la campaña #ChargedWithPassion de MINI ha sido una experiencia muy gratificante en la que he podido contar qué significa el concepto de pasión para mí, qué me transmite la luz o qué es lo que me inspira. Un recorrido de varios meses para anunciar que la icónica marca de coches ha lanzado su primer coche eléctrico. Sin embargo, MINI ha ido mucho más lejos creando MINI World. Éste consiste en MINI LIVING, el espacio de diseño A/D/O, la start-up URBAN-X y se completa con el primer coche eléctrico. Con estas soluciones, MINI Electric quiere potenciar un estilo de vida urbano más sostenible y que responda a las necesidades de nuestra generación. MINI Electric es mucho más que un coche y estoy segura que el viaje solo acaba de empezar.

Being part of the campaign #ChargedWithPassion has been a very rewarding experience in which I have been able to tell what the passion means to me, what transmits the light to me or what inspires me. A collaboration of several months to announce that the iconic car brand has launched its first all-electric car. However, MINI has gone much further creating MINI World. It consists of MINI LIVING, the design space A/D/O, the start-up accelarator URBAN-X and is completed with the first all-electric car. With these solutions, MINI Electric wants to promote a more sustainable and brighter urban life that answers the needs of our generation. MINI Electric is much more than a car and I am sure the trip has just begun.

MINI Cooper SE*: Energy consumption in kWh/100 km combined: 16.8/14.8, Fuel consumption in l/100 km combined: 0, CO2 emissions in g/km combined: 0. The driving range depends on a variety of factors, specially: personal driving behavior, selected route, weather conditions, usage of heating/cooling and preconditioning. *These figures are preliminary values and have not yet been confirmed. Subject to change.

Camera: Olympus Pen F.

Place: Madrid.

 

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